
LINES OF ORIGIN LLC
ESTABLISHED 2024
At Our
Core
Great ideas are just the beginning.
Turning potential into progress takes vision, adaptability, and design that connects deeply with people to create lasting impact.
At Lines of Origin, we partner with mission-driven changemakers to transform their bold ideas into authentic, enduring brand and digital experiences that inspire action, build trust, and strengthen connections at every touchpoint. When design is intentional, it engages, broadens perspectives, fuels responsible growth, and thrives by solving essential needs in dynamic contexts.
Rooted in strategy, creativity, and holistic insights—elevated by evolving intelligence—we uncover the essence of every idea, shaping adaptable, resonant experiences and frameworks that grow alongside the communities they serve. Our ‘now, next, and later’ approach lays a strong design foundation that moves businesses forward and ensures today’s work paves the way for what’s next.
We spark creativity, foster innovation, and cultivate lasting partnerships—because when people come first, design doesn’t just communicate. It resonates. It uplifts. It drives meaningful change.
Share your vision
Let’s uncover the possibilities and create something that grows with your vision. We partner with you every step of the way. Share a few details about what you’re envisioning.
Design Leadership
With over 20 years of experience at the intersection of strategy, design, and technology, Salve—Chief Creative Officer and Founder of Lō—has shaped brands, refined digital experiences, and driven meaningful impact across industries. From crafting distinctive identities to designing seamless digital ecosystems, optimizing global platforms, and advancing emerging technologies, her collaborative work with multidisciplinary teams has earned patents, accolades, and recognition for innovation and thought leadership. Her approach connects creativity with strategy, ensuring every solution resonates, endures, and drives lasting value.
NOTABLE WORK EXPERIENCE
ABS-CBN THE FILIPINO CHANNEL / ADAGE / AMAZON / ART GUILD / BRIGHTCOVE / CAINKADE / CALIFORNIA ACADEMY OF SCIENCES / CLASSTIME / COACHED BY KAILES / COMCAST / DIGITAL DOMAIN / DISCOVERY CHANNEL / EPAM SYSTEMS / FREDDIE MAC / GAIAM TV / HAPPY CLOUD / INSTITUTE OF HEALTH BEYOND EARTH / JOHNSON & JOHNSON / MICROSOFT VIVA / MYNA AI / NATIONAL GEOGRAPHIC / NEWSWEEK / NIKE / OCTAGON / 110% / ONPURPOSE STUDIO / PEERSPACE / REAL SIMPLE / SAMSUNG / SHAW COMMUNICATIONS / SKY GOLF / SMITHSONIAN INSTITUTION / SOBEK AI / SPIROMETRIX / SPOTIFY / STARZ MANGA / THE ROOT / UPFRONT MEDIA GROUP / VOYAGER SEARCH / XIF
Change-makers
Who we partner with—and their mission—is just as important to us as the work we create. We don’t just talk about values; we live them through purposeful action and authentic collaboration. We support changemakers across industries striving to create meaningful impact—amplifying their work and helping them better serve their communities and beyond.
STARTUPS AND GROWTH-
STAGE BUSINESSES
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Turning entrepreneurial vision into reality through strategic branding and dynamic digital experiences. We help startups and growth-stage businesses build trust, attract funding, and drive sustainable growth.
NONPROFITS AND SOCIAL
IMPACT ORGANIZATIONS
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Amplifying missions through authentic storytelling and purpose-driven design. We engage communities, inspire action, and drive meaningful change, ensuring every story is communicated with clarity and impact.
FORWARD-THINKING
HIGH-GROWTH BUSINESSES
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Partnering with forward-thinking businesses to elevate digital experiences, build cohesive brands, and create adaptable frameworks. We foster innovation and long-term adaptability, ensuring continued success in an ever-evolving market.
Our Commitment
to our Creative Changemakers
As part of our broader mission to drive creativity and progress, we mentor the next generation of changemakers, helping them unlock potential, refine their craft, and make meaningful contributions to their communities—driving impact through action, not just words.
In Focus
Blending creativity, strategy, and expertise, we craft enduring brand and digital experiences, build community, and support mentorship—empowering visionaries and organizations to scale, adapt, and thrive.
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Building from the core, where all meaningful interactions begin.
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Mission, Vision, and Values
Audience Segmentation and Persona Development
Insights & Research
AI-Driven Creative Strategy
Experience Mapping
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Expressing your brand with creativity, clarity, relevance, and purpose.
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Brand Core Identity Architecture
Visual Identity
Brand Playbooks
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Crafting intuitive, scalable experiences that engage users and drive sustainable ROI.
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User Experience and User Interface
Website and Mobile Apps
User Research and Strategy
Design Systems
Product Concepts
Prototyping
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Sparking innovation through workshops and tailored design leadership.
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Design Thinking Workshops
Brand Strategy Workshops
Fractional Design Leadership
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Empowering the next gen of visionaries through creative guidance.
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Navigating Your Design Career
Designing for Meaningful Impact
Transforming Vision into Reality with Design Thinking
Exploring AI and Emerging Tech
Crafting Standout Design Portfolios
Platform and Systems Thinking
Mastering Storytelling and Collaboration
Building Lovable Brands