ABOUT CONTACT
At the Core
—By Design
For over 20 years, we’ve bridged design, technology, and insights to create what truly matters—moving hearts and minds in an ever-evolving world. Rooted in the why, we stay curious, forge alignment among thought leaders, and work efficiently to deliver meaningful outcomes.
Our Values
Guided by these principles, we are committed to delivering meaningful outcomes. Beyond design, it’s a mindset that drives impactful, lasting positive change and creates value for communities and businesses alike.
Our Approach
Connection, empathy, creativity, and innovation drive us.
Our tailored strategies adapt to the ebb and flow of each project, ensuring every experience is grounded with intention and designed for impact.
Our Brand Strategy Framework
Everything emanates from a brand's core identity and extends outward to shape meaningful experiences.
We craft with purpose, starting inherently with the ‘why’ to uncover your brand’s essence. From this foundation, each layer is built with intention, creating a framework that not only makes your brand stand out but also stand for something—fostering impact, harmony, and trust at every touchpoint.
Target
Audience Journey
We design experiences with a holistic mindset, meeting people where they are and guiding them from awareness to engagement and lasting loyalty.
Rooted in the ‘why,’ our approach fosters connection, trust, and lasting engagement through meaningful touchpoints, adapting seamlessly to your brand and the evolving needs of your audience.
SHAPE YOUR
VISION WITH US
Every brand is unique, and so is our approach. We custom tailor our process to meet your specific needs, ensuring we build on a strong foundation that aligns with your vision. If you’re ready to shape your future and create something meaningful, let’s connect and dive deep into building a brand that connects and evolves with you.
Behind
LINES OF ORIGIN
Founder and Chief Creative Officer
Shaping influential brands and digital experiences with intention for over 20 years.
Salve is a seasoned design leader and strategist dedicated to innovation rooted in people, purpose, and meaningful change. She thrives at the intersection of creativity, innovation, and impact—shaping brands, teams, and experiences that connect, inspire, and endure. With deep expertise in strategy, design, and technology, she transforms complexity into clarity—crafting human-centered, data-informed solutions that drive real-world results.
As a design leader, she has built and scaled design teams across startups, mid-size companies, and enterprises—nurturing talent, shaping cultures, and fostering curiosity-driven innovation that aligns with business goals. She cultivates high-performing, adaptable teams that think systemically, approach challenges with openness, and drive meaningful change.
Her creative leadership spans Peerspace, Nike, Microsoft, Spotify, Digital Domain, and Comcast, where she has driven design strategies that power global brands. From shaping artists’ journeys with Spotify for Artists to streamlining workflows with Microsoft Viva and unifying Nike’s global consumer-anywhere experiences, her work has earned accolades, secured patents, and delivered high-impact solutions across industries—including health, education, AI & technology, retail, sports, nonprofits, marketplaces, enterprise, and media & entertainment.
As Founder and Chief Creative Officer of Lines of Origin, Salve leads a mission-driven studio where design is a force for progress. She partners with changemakers to build adaptive brand ecosystems and digital experiences connected At the Core—By Design—ensuring every brand and product she shapes carries presence, authenticity, and lasting impact. A trusted mentor and collaborator, she challenges convention with intention—nurturing the next wave of design leaders and creating work that delivers impact for now, next, and later.
Visit LinkedIn for more details on professional background, patents, and recommendations.